Customers Love Soft Touch
Soft Touch coatings have become a very popular coating option for commercial printers and narrow web label converters because the product captures the customer’s attention through engagement with the printed piece. A Soft Touch coating is one of many coating offerings that is applied over the top of a printed image with the intent of getting the customer to interact with the product by touching it to enjoy the soft, velvet-like feel. Luxury and sophistication are the terms people typically associate with products that feature this kind of coating. This is all in an effort for the customer to increase engagement with a printed piece by stimulating the sense of touch.
Research has shown that if you can get a shopper to pick-up and interact with the product they are significantly more likely to put the product in their shopping cart. Some particularly well-done examples of Soft-Touch application are found in the personal care aisle of retail stores. Lotions, creams, and other products meant to communicate a soft-feel use this technology to extend that impression to the customer. There are also some really eye-catching examples with catalogs, direct-mail pieces, and even business cards. When the customer extends their interaction with the printed information by engaging more than one of their senses, that information or feeling is more likely to remain with them.
Soft Touch coatings are easy-to-run. They must be mixed well prior to use to make sure the soft touch ingredients are suspended in a homogeneous solution. It is imperative that you employ the highest quality Soft Touch coatings like those provided by Magnum Inks and Coatings. Magnum’s water-based Fuzzy Touch and UV Super Soft Touch coatings have been designed to provide a concentrated Soft Touch coating that can be successfully applied in just one pass. To improve rub-resistance of Fuzzy Touch talk to Magnum about using our X-Linker for water-based inks. A small amount can go a long way to protect the amazing finish that is created.
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